Very pleased to see the launch of the new Personalised Sega Website we think it is a great demonstration of how you take an iconic brand like Sonic the Hedgehog and roll out a great range of new designs on products that fans want to buy.

It really showcases the concept of a virtual warehouse full of products and enables fans to buy new designs on different product types as everything is printed on demand so there is no concept of concerns over redundant stock, out of stock products or limiting the product range due to working capital constraints

Looks like Sega like the idea too as the website is now the main webshop for Sega Merchandise in the UK – see the Shop link on