Personalisation: The Rise Of A New Ecommerce Category
It’s well known that personalisation has evolved far beyond a time-sensitive trend. Personalised products are now widely available across all aspects of our lives, from gifts and homeware, through to vehicles, tourism and even financial products. Forbes recently published an interesting article about personalisation, explaining that the success of personalisation is due to ‚the sense of product or service ownership related to the customer’s psychology. Customers are tending to prefer something that clearly says it’s mine‘.
Having a personal stake in a product inevitably increases conversion rates, leading to increased growth. This is where Custom Gateway can help, as we are the leading software platform and network for enabling mass customisation. Our fully scaleable solution is designed to suit all eCommerce requirements, making it easy to sell and fulfil personalised, customised and on demand orders.