CUSTOM PRODUCT PLATFORM (CPP)
Gateway CPP is a product creation, management & publishing platform for personalised, customised and on demand products. It then enables the automatic generation of print ready artwork or appropriate automated fulfilment request.
Create Products
The easy way to create a new customised, personalised, configurable or on demand product for dropship fulfilmentSupports Any Type of On Demand Product
Either create yourself using one of our product creation wizards or file import tools or use our affordable product creation services
Full training, video tutorials, knowledgebase & support included
Manage Products
Powerful product management and reseller feed generation for your own and your customers websites & marketplacesFull Product Management System
All the tools you will need to manage your on demand product range and provide assets for your websites and your customers websites. Edit, search, categorise, enhance and test your products in a single powerful product management system
Publish Products
Publish on demand products to your website with our easy to integrate and highly configurable SmartlinksPublish products instantly to any sales channel
Add you to your own website, social media page, marketplace, email, advert or instore kiosk using our flexible smartlink iframe
Integrated using our robust RESTFul JSON API or eCommerce Extension
Retailer
- Add our Smartlinks and virtual products to your eCommerce website
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Search & download products from our Virtual Product Warehouse or create your own virtual products from blank templates
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on up to 3 Marketplaces included
- Add Facebook App with payment gateway for easy Social selling
- Automated print file generation available
- Everything can be managed from one user account
- User Training & Knowledgebase access with telephone or eMail support
Supplier
- Add our Smartlinks & virtual products to your eCommerce website & your customer’s websites via the Virtual Product Warehouse
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Comprehensive product management system to create your own customisable and on demand products
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on up to 3 Marketplaces included
- Add Facebook App with payment gateway for easy Social selling for & Shopify App
- Automated print file generation available
- Inclusion in our supplier network to sell your products to other Gateway CPP users via our Virtual Product Warehouse
- Everything can be managed from one user account
- User Training & Knowledgebase access with telephone or eMail support
Enterprise
- Add our Smartlinks & virtual products to unlimited eCommerce websites, marketplaces, blogs, social posts & instore kiosks
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Comprehensive product management system to create unlimited customisable and on demand products
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on unlimited Marketplaces included
- Add Facebook App with payment gateway for easy Social selling & Shopify App
- Automated print file generation available
- Instore Kiosks Available at additional charge
- White Label CPP admin panel & order tracking plug in
- Unlimited companies & user accounts for your staff, customers, suppliers or licensors
- Any other features detailed in a retailer or supplier plan not itemised above
- White Label VPC, Product Onboarding & Approvals
- User Training & Knowledgebase access with priority telephone or eMail support
Retailers wanting to sell products from our Virtual Product Warehouse can get free access to Gateway CPP via the “Feed Only” plan to search our licensed content and download retailer feeds that include free smartlinks. Most retailers do choose a Gateway CPP Subscription as detailed above as the want to get access to the other key features of Gateway CPP.
For Brands, Clubs & Licensors we also provide a special free version of Gateway CPP called MySmartlinks to enable the self service creation and publishing of branded products
Deployment Options
for Front End Flexibility
Smartlinks enable you to sell almost any
on demand product type on your website
without any extra development.
They also have 100s of configuration options.
They just need a single field in your
database and can be deployed using a
either a modal window or embedded
on your page.
for Back End Processing
When you do not have the flexibility
to implement a Smartlink or do not
need a preview then smartcodes are
the ideal solution.
Add our POD reference or we will
just SKU map and everything happens
on Gateway OMS to create artwork
& route orders.
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Different Smartlinks Explained
As you can see from the options below there are a lot of different ways of publishing products on your website – for a more detailed explanation of the options and how you can use them take a look at Standard Smartlink Layouts.
Live Preview
See changes to your product happen as you make them – improves conversion rates
Delayed Preview
Add text then click to see preview or add direct to cart without preview
No Preview
Add text and images but no preview available – converts less but quick to set up
Fixed Design
Create your fixed designs in advance for on demand fulfilment only
Stock Items
No preview just a standard ecommerce product that can be used for fulfilment
Product Tour
The Gateway Custom Product Platform (CPP) is a platform for creating, managing and selling customisable / on demand products on websites, mobile devices, in-store kiosks, social network or web portals. Orders or enquiries are then automatically distributed direct to your preferred suppliers or added to your own web based print management system for web2print fulfilment.
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What Makes our Custom Product Platform So Powerful
Over 2,000 different product types already created – see examples
Useful Resources
Click button below for a Detailed Product Guide covering all the key software functionality – view on screen or download
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To review the options for integrating our product personalisation apps click the button below
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Click the button below to take a tour of our app demo website and see hundreds of example apps
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Useful Optional Extras
Add live customer support inside your Smartlink personalisation app
Analytics
Enables you track buyer behaviour instead the personalisation app
eMail Marketing
Create personalised emails with variable text smartlinks
Take a look at the different ways your own demand products can be sold using kiosks