CUSTOM PRODUCT PLATFORM (CPP)
Gateway CPP is a product creation, management & publishing platform for personalised, customised and on demand products. It then enables the automatic generation of print ready artwork or appropriate automated fulfilment request.

Create Products
The easy way to create a new customised, personalised, configurable or on demand product for dropship fulfilment
Manage Products
Powerful product management and reseller feed generation for your own and your customers websites & marketplaces
Publish Products
Publish on demand products to your website with our easy to integrate and highly configurable SmartlinksRetailer
- Add our Smartlinks and virtual products to your eCommerce website
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Search & download products from our Virtual Product Warehouse or create your own virtual products from blank templates
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on up to 3 Marketplaces included
- Add Facebook App with payment gateway for easy Social selling
- Automated print file generation available
- Everything can be managed from one user account
- User Training & Knowledgebase access with telephone or eMail support
Supplier
- Add our Smartlinks & virtual products to your eCommerce website & your customer’s websites via the Virtual Product Warehouse
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Comprehensive product management system to create your own customisable and on demand products
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on up to 3 Marketplaces included
- Add Facebook App with payment gateway for easy Social selling for & Shopify App
- Automated print file generation available
- Inclusion in our supplier network to sell your products to other Gateway CPP users via our Virtual Product Warehouse
- Everything can be managed from one user account
- User Training & Knowledgebase access with telephone or eMail support
Enterprise
- Add our Smartlinks & virtual products to unlimited eCommerce websites, marketplaces, blogs, social posts & instore kiosks
- Choose from 16 Standard Layouts app layouts
- Includes Publish / Auto Export API & FREE Supported eCommerce Extensions
- Comprehensive product management system to create unlimited customisable and on demand products
- Enable users to create their own products with our white label virtual product creator
- Includes Order Manager Lite for simple order management
- Option to Create Manual Orders in Gateway OMS (Place Order Functionality)
- Multi Channel Support to allow you to trade on unlimited Marketplaces included
- Add Facebook App with payment gateway for easy Social selling & Shopify App
- Automated print file generation available
- Instore Kiosks Available at additional charge
- White Label CPP admin panel & order tracking plug in
- Unlimited companies & user accounts for your staff, customers, suppliers or licensors
- Any other features detailed in a retailer or supplier plan not itemised above
- White Label VPC, Product Onboarding & Approvals
- User Training & Knowledgebase access with priority telephone or eMail support
Retailers wanting to sell products from our Virtual Product Warehouse can get free access to Gateway CPP via the “Feed Only” plan to search our licensed content and download retailer feeds that include free smartlinks. Most retailers do choose a Gateway CPP Subscription as detailed above as the want to get access to the other key features of Gateway CPP.
For Brands, Clubs & Licensors we also provide a special free version of Gateway CPP called MySmartlinks to enable the self service creation and publishing of branded products
Deployment Options
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Different Smartlinks Explained
As you can see from the options below there are a lot of different ways of publishing products on your website – for a more detailed explanation of the options and how you can use them take a look at Standard Smartlink Layouts.
Product Tour
The Gateway Custom Product Platform (CPP) is a platform for creating, managing and selling customisable / on demand products on websites, mobile devices, in-store kiosks, social network or web portals. Orders or enquiries are then automatically distributed direct to your preferred suppliers or added to your own web based print management system for web2print fulfilment.
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What Makes our Custom Product Platform So Powerful
Over 2,000 different product types already created – see examples
Useful Resources
Click button below for a Detailed Product Guide covering all the key software functionality – view on screen or download

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To review the options for integrating our product personalisation apps click the button below
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Click the button below to take a tour of our app demo website and see hundreds of example apps
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